Surfing
The discipline that began my relationship with the ocean.
EDU ALONSO
Engineer.
Developer.
Cyclist.
Over a decade developing complex products. A lifetime of curiosity and learning how things work.
About
I am an engineer by training and someone driven by constant curiosity and a desire to keep learning.
For more than a decade, I have worked in product development within the automotive industry, combining technical expertise, international experience and collaboration with multidisciplinary teams.
Sport has always been part of my life: from surfing and triathlon to my current passion for cycling. It has taught me discipline, consistency and the importance of long-term progress.
Today, I combine my industrial experience with teaching while keeping the same motivation that has always driven me: to continue learning.
A Coruña
Origin
Gijón
Industrial Engineering
Sydney
International experience
Munich
BMW Group
Barcelona
Teaching and new projects
Journey
A professional journey shaped by engineering, product development, the automotive industry and education.
2010
Industrial Engineering
Technical education and first steps in product development.
2012
Australia
First professional experience in an international environment.
2013
BMW Group · Internship
The beginning of my journey in the German automotive industry.
2014–2025
Product Development
More than a decade contributing to development projects for BMW Group.
Today
Business & Education
Teaching at universities and business schools.
Projects
More than ten years contributing to development projects for BMW Group, supporting the engineering and development of interior components from the early design stages through industrialisation and production launch.
Throughout these years, I worked with international teams across engineering, design, quality, manufacturing and marketing, contributing to several generations of BMW and MINI vehicles.
My role extended beyond technical component development. I also collaborated closely with marketing teams, helping translate engineering decisions and technical solutions into concepts that could be clearly communicated to customers.
MINI COOPER (F56LCI)
Development of interior components, primarily cockpit and door trim systems.
BMW Z4 (G29)
Development of cockpit components and centre console systems.
BMW iX (I20)
Development of cockpit components and technical coordination throughout the different phases of the project.
BMW X1 (U11)
Development of door trim systems and technical project support from design through to production.
BMW X2 (U28)
Development of door trim systems and coordination with suppliers and cross-functional teams.
BMW X1 (U11LCI)
Development of cockpit components and technical definition of interior components.
BUSINESS & EDUCATION
Professional experience brought into the classroom.
Today, I combine my professional activity with teaching at universities and business schools, delivering courses related to business, marketing and innovation.
My experience in international projects and my collaboration with technical, business and marketing teams allow me to bring a practical perspective on how organisations work into the classroom.
In my classes, I aim to connect concepts with real situations, encouraging participation, analysis and the exchange of ideas.
Business
Companies, strategy and understanding the professional environment.
Marketing
Product, customer, communication and value creation.
Innovation
New ideas, problem-solving and practical application.
BEYOND WORK
Triathlon
Years of training, competition and many kilometres.
Cycling
A discipline that has allowed me to compete, travel and experience moments I could never have imagined.
Contact
If you would like to talk about engineering, automotive development, business education, cycling or simply exchange ideas, I would be happy to hear from you.
Barcelona · Spain